Hello, I'm CG
​‘Salon First’ isn’t a strategy. It’s a mindset — one that earns trust, navigates complexity, and scales with credibility.
The salon channel is where performance is proven — not just promised. I help companies grow by reconnecting with the artists, educators, and entrepreneurs who create real, lasting demand from behind the chair.
Antonio Stanley - Founder
SalonSymphony
"Christina was referred to us by a colleague to help drive early-stage growth for our startup. And she’s nailed it! Christina brings a level of passion and professionalism to every touch point. She sets a high standard for excellence, and consistently delivers results that have been crucial to us gaining traction and product-market fit. Her insights and industry knowledge have been a huge win for us."
Boris Oak - CEO
Evolvh
"Christina connects dots and sparks innovative thinking. Her deep industry knowledge and leadership helped us build a smart, executable go-to-market strategy for Better Roots. She’s a trusted advisor who understands salon distribution and e-commerce. Highly recommend working with her."
Fadi Mourad - Founder
Glorio Skin
​
"Her relationships with the salons, and the trust she built with the clients, was inspiring. I relied on Christina for valuable insights on the nature of the business and areas of opportunity. She was always willing to help, offer insights, and collaborate with our cross functional teams to help drive our brand strategy."
Clients call on me to ...
1 / Launch or grow in salon channel, translate product vision
into professional adoption
Turn a great product into a go-to brand. I translate vision into real-world adoption with credible positioning, smart targeting, and deep field insight — making sure platforms and programs actually resonate with stylists, owners, and educators.
2 / Design or lead fractional sales teams
Get structure, strategy, and momentum. Whether you're pre-launch or post-pivot, I build high-performing sales functions that move the needle — without the overhead of full-time hires.
3 / Access a trusted network of industry leaders, early
adopters, and decision-makers
Accelerate opportunity and insight. From early adopters to executive decision-makers, I connect clients with the right people to test, scale, and grow — faster and smarter.